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Justifying your adspend is perhaps one of the most difficult of financial exercises. It was Henry Ford who said: '50% of my advertising is wasted, but I don't know which 50%'.

The culture of house/home and the improvement of these - very likely the most important purchase(s) of any person's life - is a burgeoning and escalating fascination on a global basis. The era of the TV chef is here to stay and everyday cooking programmes encourage us to entertain at home, where kitchen design is creating working spaces which are an integral part of living/dining areas. Manufacturers across the board are in sync in further creating aesthetic concepts which fit in with 'the total look.'

South Africa, with a multi-cultural society which has emerged tentatively from the chrysalis of the dark apartheid years into the shining light of democracy, is a unique country in countless ways. Sure, there is still much to do in bringing the majority of its population to a level of residential modernity enjoyed by counterparts in the US and Europe, but the seeds are there. And they are growing.

Advertising Rate Card (Effective 1 January 2008)

Rates per insertion

Excl. VAT

Incl. VAT

Double page spread - Full Colour
Full Page - Full Colour
Half Page - Full Colour
         (Vertical or Horizontal)
Full Page - Black & White
Half Page - Black & White
         (Vertical or Horizontal)
One Third Page - Full Colour
One Third Page - Black & White
Advertorial - per page

R 40 175.44
R 20 087.72
R 14 035.09

R 16 403.51
R 10 964.91

R 10 263.16
R   7 017.54
R 15 175.44

R 45 800.00
R 22 900.00
R 16 000.00

R 18 700.00
R 12 500.00

R 11 700.00
R   8 000.00
R 17 300.00

Cover Positions - (All Covers are in Full Colour)

Outside Back Cover
Inside Front Cover
Inside Back Cover
Makeup of Advertorial per page

R 21 491.23
R 20 877.19
R 20 877.19
R   2 456.14

R 24 500.00
R 23 800.00
R 23 800.00
R   2 800.00

Special positions
Add additional 10% to basic space rate and subject to availability.

Additional Colour

Process Red, Yellow or Blue
5th Colours (ie: Spot or Metallic)

R   2 456.14
Prices on request

R   2 800.00

Loose insertions
Prices available on request

Circulation
Current advertising rates are based on a mid-2007 audited circulation of 19 854 (print order is 23 000) and a readership of 5.4 per copy (i.e. in excess of 100 000 readers) as at November 2007. The geographical distribution of Habitat closely reflects the presence of the LSM-10 plus sector in the major centres.

Publication Dates
Every eight weeks (six per annum), early
January / March / May / July / September / November.

Mechanical Details
process: computer to plate
paper: 115gsm Eco Gloss
page size: Habitat is a perfect A4 with page format as detailed overleaf
material: see overleaf
queries: Production & Art Director - Farrah McLean:
telephone: +27 11 788 4608 / 62 / 85, telefax: +27 11 788 9909

Advertising Enquiries
JOHANNESBURG
Amanda Graham (Deputy Managing Editor)
telephone: +27 11 788 4608 / 62 / 85, telefax: +27 11 788 9909

CAPE TOWN
Linda Ransome (Advertising Manager)
telephone & telefax: +27 21 438 6161, cell: +27 82 412 3048

WEBSITE

Production Office
Index Publications cc - 77 Eighth Avenue, Parktown North, Johannesburg, 2193
P.O. Box 52789, Saxonwold 2132
telephone: +27 11 788 4608 / 62 / 85
telefax: +27 11 788 9909
the inclusive rates reflected are subject to VAT remaining at 14% during 2008